How are healthcare CMOs growing their patient base through digital footprints and social media whilst addressing compliance and regulation?
The Healthcare landscape has changed; here's how three leading CMOs embraced these shifts to create compelling digital experiences.
LIVE WEBCAST
THU, SEP 17, 2020 | 01:30 PM - 02:15 PM CDT
By Invitation Only
Healthcare CMOs will convene to collaborate on a new chapter in healthcare, an industry that overnight went from hands-on to digital.
45 Minutes - A World of Insight
This 45 minutes is curated from years of insight, these healthcare CMOs share their path to success and the obstacles along the route.
by CMOs for CMOs
Uncut predictions from Healthcare CMOs make this a must watch.
1 Moderator, 3 CMOs, 3 Game Changing Plays
The game has changed! But thankfully the CMOpanel has steered many through this foggy intersection. Join a well lit path where healthcare providers can connect to patients in a new digital chapter for healthcare.
45
Minutes
A 45 minute investigative panel discussion moderated by Paul Gillin, marketing expert, author and journalist
3
CMOs
3 Healthcare CMOs unfold years of insight on our panel to leading the conversation about tomorrow's patients.
3
Directions
Insights into the directions of 3 Healthcare CMOs with winning strategies while navigating through a new digital healthcare landscape.
Take a seat on the CMOpanel!
If you've tenured a career leading Marketing in Healthcare you're already equipped with the tools and experience it takes to open your third eye and predict this new chapter for health, so step up and take 1 of 3 seats on the CMOonline Healthcare CMO Panel!
"Personalization will become a priority for marketers, pre-empting the current focus on putting buyers into demographic or psychographic “buckets.”
"Hyper-targeting will take off. Organizations will need to use all data points to engage a specific individual in an action and do so under a value-based approach that makes that person feel good about the interaction."
"Customer experience will become vital to success in retail. Retailers must give customers a memorable experience to draw them into the store."
I like the debates and how organically some people went to extremes to make a point.
Laura Perticaro
BBVA
Made Possible by
CMOonline Healthcare
cmo panel
Meet the CMOpanel
These CISOs weren't born with this gift, it took a career on the frontlines of digital defense to master the art of predicting an enemy they can't see.
13 years securing digital assets for the finance industry
Susan Robertson
CISO, Acme Inc
A tenure at the helm of security strategy within Real Estate, Retail and Banking
Leo Davis
CISO, Acme Inc
Leading security for the largest brands in Media & Entertainment
Joann Foster
CISO, Acme Inc
50%
Virtual visits spike 50% during March amid coronavirus spread.
Source: Teledoc Health
$110B
In the midst of the coronavirus pandemic, spending on health care collapses 18%, an estimated annual rate of $110 billion in the first quarter of the year
Source: MarketWatch
45 Minutes of Actionable Insight from Uncut Directions
Meet Healthcare's CMO Psychics
These CMOs weren't born with this gift, it took a career on the frontlines of marketing strategy to master the art of predicting an enemy they can't see. Let's see which prediction crown one the CMOonline Healthcare #CMOpsychic.
Douwe Bergsma
CMO, Piedmont Healthcare
Janell Pittman
Chief Marketing and Digital Strategy Officer, Mercy One
Jim Nuckols
CMO, Sharp Healthcare